ForMula 1

This blog was created as part of a Master’s degree in Marketing and E-commerce, with the aim of analyzing Formula 1 beyond its role as a motorsport competition. It explores how the sport has evolved into a global platform driven by storytelling, branding, and strategic marketing. Through a series of articles, the blog examines key topics such as driver identity, media influence, team strategy, and the transformation of Formula 1 into a cultural and commercial ecosystem. The objective is to provide a deeper understanding of how modern sports operate not only as competitive events, but as powerful tools of global communication and business